SPECIAL PROMO! As part of todays show Kelli-Rae is giving you free access to her Marketing Plan Template by visiting her website and online store and entering the PROMO CODE: businesslifemarketing you get 1 time free access to this information!

Welcome to episode 70 of The Business Life of Husband and Wife podcast, where we take a deep dive into the business of marketing with expert guest and business coach Kelli-Rae Tamaki. Kelli-Rae has years of experience in the business industry and has helped numerous companies grow and achieve their marketing goals. In this episode, Kelli-Rae shares her insights on branding, mission statements, visions, culture statements, estimating market share, and tracking ROI data for marketing purposes.

Firstly though on todays show , Kelli-Rae emphasizes the importance of a strong brand for any business. Your brand is what sets you apart from your competitors and helps customers identify with your values and products. She suggests that companies should have a clear and concise mission statement that communicates their purpose and what they stand for. Moreover, a vision statement should be in place to define where the company wants to be in the future.

In addition, Kelli-Rae highlights the significance of culture statements for businesses. Culture statements help establish a company’s values and principles, which is vital for hiring employees who fit the organization’s culture. A strong culture will help employees feel more connected to the company, resulting in higher job satisfaction and productivity.

Estimating market share is another essential aspect of marketing that Kelli-Rae covers in this episode. She explains that companies should research their target market to gain insight into their buying habits, preferences, and needs. This information can be used to develop marketing strategies that are tailored to the target audience, increasing the chances of success.

Finally, tracking ROI data for marketing is a critical step in evaluating the effectiveness of marketing campaigns. Kelli-Rae suggests using analytics tools to track website traffic, conversion rates, and other metrics to measure the ROI of marketing campaigns. This data can help businesses adjust their marketing strategies to maximize their return on investment.

In conclusion, this episode provides valuable insights into business marketing, thanks to Kelli-Rae’s expertise and experience. Businesses should take the time to develop strong branding, mission statements, vision statements, culture statements, and marketing strategies that are tailored to their target audience. By doing so and tracking ROI data, companies can achieve their marketing goals and grow their businesses. Tune in to this episode for more valuable insights!

Cheers

Clint & Robyn